You, um, might want to see the movie before getting that city permit, hon.

Look, it's not that I have a problem with assisted living facilities wanting to seem homey and comfortable to prospective residents and residents' families. And it's not that I object to business owners using their own names to name their businesses. And I'm certainly okay with using clever pop cultural references whenever possible.

However. Naming your business "Sophie's Choice Adult Family Home"?

...I got nothin'.